If you’re a fiction writer dreaming of sharing your story with the world, you’ve probably faced one big decision: Should I self-publish or pursue traditional publishing? It’s a common crossroads that can define your writing journey. While both paths can lead to success, they come with very different experiences, challenges, and rewards.
In this post, we’ll break down the pros and cons of self-publishing and traditional publishing so you can decide which route aligns with your goals, personality, and priorities. Whether you’re writing fantasy, romance, thrillers, or literary fiction, this guide is for you.
What’s the Difference?
Before diving into pros and cons, let’s clarify what these terms mean:
- Traditional Publishing involves submitting your manuscript to literary agents or publishers. If accepted, a publishing house will handle editing, cover design, marketing, and distribution. You’ll typically receive an advance and royalties.
- Self-Publishing means you take on the role of publisher. You’re in charge of everything—editing, design, marketing, and distribution. You publish your book on platforms like Amazon Kindle Direct Publishing (KDP), IngramSpark, or others.
Self-Publishing: The Pros
Creative Control
As a self-published author, you’re the boss. You make the final call on your cover, title, interior layout, pricing, and even when to release your book.
No more waiting on approvals or changing your story to fit someone else’s vision.
Higher Royalty Rates
Self-publishing platforms typically offer 60–70% royalties on ebook sales. Compare that to traditional publishing, where royalties are usually 10–15% of the book’s price.
If you sell well, you can earn more money per copy.
Faster Time to Market
Traditional publishing can take 1–2 years (or more!) from deal to release. With self-publishing, you can publish your book in weeks or months.
Perfect for prolific writers or those with time-sensitive topics.
Access to Global Platforms
Services like Amazon KDP, Apple Books, Kobo, and Google Play Books give you instant global reach. Your book can be available to millions of readers overnight.
Self-Publishing: The Cons
You Do Everything
You’re not just the author—you’re also the editor, marketer, designer, and publisher. That can be overwhelming if you’re not prepared.
Hiring professionals for editing and cover design is highly recommended.
Upfront Costs
Expect to invest in editing, formatting, and cover design. A professional-quality book might cost you $500–$3,000+ upfront, depending on services and vendors.
Credibility and Gatekeeping
Some readers, bookstores, and reviewers still view traditionally published books as more “legit.” Getting your book into brick-and-mortar stores is also harder as a self-published author.
Marketing is on You
While traditional publishers don’t always offer robust marketing, they usually help with distribution and some promotion. In self-publishing, marketing success relies heavily on your efforts.
Traditional Publishing: The Pros
Industry Recognition and Prestige
Getting a book deal is still a dream milestone for many writers. It comes with industry credibility, media access, and often more serious attention from critics and awards committees.
Professional Team Support
You’ll have access to professional editors, cover designers, proofreaders, and publicists who work to make your book the best it can be—at no cost to you.
Advance Payment
Publishers often pay an advance against royalties, which is money you get before your book sells a single copy. It’s not always a lot, but it’s something.
Wider Distribution
Traditional publishers have established relationships with bookstores, libraries, schools, and international markets. Your book has a better chance of landing on shelves in Barnes & Noble or being stocked by your local library.
Traditional Publishing: The Cons
Difficult to Break In
Getting published traditionally is extremely competitive. Many writers spend years querying agents or submitting to publishers with no guarantee of success.
Rejection is part of the game, and there are no shortcuts.
Loss of Creative Control
You might be asked to change your title, edit out chapters, or accept a cover you don’t love. Your vision might take a back seat to marketability.
Lower Royalties
Most authors earn 10–15% royalties on hardcover sales, and 5–8% on paperbacks. Ebook royalties are slightly higher, but still lower than self-publishing platforms.
Slow Publishing Process
Even after signing a contract, it can take a year or more for your book to hit shelves. And if your book doesn’t sell well early on, it may not get much support beyond launch.
Which Path is Best for You?
There’s no one-size-fits-all answer, but here are a few questions to help guide your choice:
| Question | Self-Publishing | Traditional Publishing |
|---|---|---|
| Do you want complete creative control? | ✅ Yes | ❌ No |
| Are you willing to invest upfront? | ✅ Yes | ❌ No |
| Do you want prestige and media recognition? | ❌ No | ✅ Yes |
| Do you enjoy marketing and entrepreneurship? | ✅ Yes | ❌ No |
| Are you patient and willing to navigate the query process? | ❌ No | ✅ Yes |
The Hybrid Option: Best of Both Worlds?
Many authors are choosing a hybrid publishing path—they traditionally publish some books and self-publish others. For example, you might:
- Self-publish a romance series while traditionally publishing your literary novel
- Use self-publishing to build a platform, then pursue a book deal later
- License foreign or audiobook rights traditionally, but keep ebook rights
Flexibility is the future. Hybrid publishing lets you tailor your strategy for each book.
Your Story, Your Way
The good news is that today, you have options. There’s no longer a gatekeeper standing between you and your readers. Whether you choose self-publishing or traditional publishing, the most important thing is that you keep writing and keep learning.
Every writer’s path is unique. What matters is that your story gets told.
TL;DR: Quick Comparison
| Feature | Self-Publishing | Traditional Publishing |
|---|---|---|
| Creative Control | ✅ Full | ❌ Limited |
| Upfront Costs | ✅ Yes | ❌ No |
| Time to Publish | ✅ Fast | ❌ Slow |
| Royalty Rates | ✅ Higher | ❌ Lower |
| Distribution | ❌ Harder | ✅ Easier |
| Marketing Support | ❌ Minimal | ✅ Some |
| Prestige/Credibility | ❌ Still Growing | ✅ High |
Bonus: Tips for Making Either Path a Success
- Build an author platform early (website, email list, social media).
- Invest in editing and cover design—no matter how you publish.
- Write consistently. The more books you have, the more chances to succeed.
- Learn the business side of publishing—it’s half the game.
- Network with other writers through online communities and writing groups.
Are you leaning toward self-publishing or traditional publishing? Or are you already on one path and considering a switch? Drop your thoughts in the comments—I’d love to hear your journey.
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